The SG50 year started well. There were cool collectibles and meaningful souvenirs to commemorate Singapore's 50th birthday. But the initial success of the marketing campaign led to every imaginable business jumping on the SG50 bandwagon, causing an outbreak of highly contagious red polka dots spreading over every surface of the nation.
The following is a list of the good, the bad, and the ugly SG50 items.
It began, at least for me, with the coolest custom Gundam I had ever seen being imported into Singapore for sale. Just look at how breath-taking Singapore's very own giant mecha suit is!
THE AWESOMENESS OF THIS COLLECTIBLE IS AS HUGE AS THE QUEUE FOR IT.
Other brands of collectables were soon to follow suit and the floodgates were opened.
SIMONE LEGNO’S EXCLUSIVE SG50 UNICORNO THAT WILL BE RELEASED AT A LATER DATE.
PHOTO CREDIT: SINGAPORETGCC.COM
When the news broke that every student would be given a LEGO set, even the adults went wild. But LEGO's charm was soon worn out by the over-milking of the SG50 fad.
WHEN THIS FIRST CAME OUT, WE WERE SO THANKFUL TO LEGO AND MOE.
AND WHEN THIS CAME OUT, WE WERE PRETTY EXCITED TOO.
BUT WHEN THIS CAME OUT WE REALISED EVEN LEGO WAS RUNNING OUT OF IDEAS.
PHOTO CREDIT: LEGO SINGAPORE
PHOTO CREDIT: MCDONALD’S SINGAPORE
PHOTO CREDIT: SINGPOST
McDonald’s Hello Kitty ranges have been violently popular in the past, so it is no surprise they would come up with an SG50 series. However, SingPost also thought the red dot went well with the white cat and released their own line. With so many SG50 Hello Kitties around, something unprecedented happened at McDonald’s on the much anticipated release day:
LOVE FOR COLLECTING HELLO KITTY < FEAR OF GETTING ANOTHER SG50 ITEM.
PHOTO CREDIT: BUSINESS INSIDER
There is a thin line between tacky and classy. Rolls-Royce's one-of-a-kind SG50 Ghost Series II has minimal artwork – just a single, thin, red line with a tiny Merlion logo – proving that when it comes to design, less is indeed more. On the other hand, the gaudy Merlion Edition Tamiya car is as cringe-worthy as Mini 4WD cars can ever get.
PHOTO CREDITS: WAIGOHOBBY.COM
Also, you might have noticed the #SpotMeRedDot buses and cabs on the roads, a cool initiative (partially linked to SG50) that turned the overused red dots into something to raise money for charity.
PHOTO CREDIT: WIKIMEDIA COMMONS
Singapore Airlines’ repainted A380 looks majestic and will be part of the flypast at the National Day Parade. It is not the only plane to be decorated for SG50.
JETSTAR’S PLANE IS DIFFERENT, BUT PRETTY IN ITS OWN WAY.
PHOTO CREDIT: JETSTAR.COM
SCOOT’S SPONSOR-COVERED PLANE IS EVERYTHING WRONG WITH SG50.
PHOTO CREDIT: SUPERADRIANME.COM
PHOTO CREDIT: VANILLAPUP.COM
I am not convinced about the necessity of putting the SG50 on this one but I will not complain because the dog is cute.
THIS ONE SEEMS ALRIGHT. GET ME ONE.
PHOTO CREDIT: BALLWATCH.COM
NO. JUST STOP. FOR SANITY'S SAKE.
PHOTO CREDIT: THINGIVERSE.COM
WITH THIS CAMERA YOU WILL MAKE EVERY SHOT AN SG50 SHOT.
PHOTO CREDIT: CANON
IF YOUR CAMERA IS AN SG50 ONE, I GUESS YOUR FILM HAS TO BE AS WELL.
PHOTO CREDIT: PASSION GADGETS
I DO NOT UNDERSTAND. WHY?
PHOTO CREDIT: ASUS
WHY IS THAILAND'S TOP FREE APP GAME CELEBRATING SG50?
This was the terrifying moment I realised that SG50 had become more of a marketing gimmick than a meaningful symbol.
PHOTO CREDIT: TOYOGO
You cannot just take a red and white container and call it a uniquely Singaporean storage box. But you can if you put an SG50 sticker on it.
REMEMBER TO DRINK IN THE SG50 SPIRIT WITH MODERATION.
WHEN LIFE GIVES YOU LEMONS, PUT THEM IN YOUR SG50 FRUIT SQUEEZER WATER BOTTLE.
PHOTO CREDIT: CITY SQUARE MALL
THIS IS GOING TO BE USEFUL ONLY FOR THE NDP WEEKEND.
It is one thing to have SG50 items. But it is another thing to have our wardrobes reduced to two main colours.
Even our shoes are not spared.
PHOTO CREDIT: TANGS
Food and drinks
You may have seen the fish cake, but that is not the only SG50 food item out there. Here are the items that will tell you what the golden jubilee tastes like.
SG50 PROBABLY TASTES SWEET.
MAKE THAT VERY SWEET.
PHOTO CREDIT: LOLLY TALK
I AM A BIT FREAKED OUT ABOUT HOW ALL OUR FOOD IS TURNING WHITE AND RED OR PINK.
PHOTO CREDIT: GREATDEALS.COM
IF YOUR BRAND COLOUR IS RED, YOU MIGHT EVEN SAVE MONEY SPONSORING SG50.
PHOTO CREDIT: COCA COLA
HOW MANY DIFFERENT SG50 CAMPAIGNS CAN ONE BRAND RUN?
PHOTO CREDIT: SMITHANKYOU1.RSSING.COM
PHOTO CREDITS: 7-ELEVEN
This is not really a food item but I included it here. I also do not understand why this product has so many logos. I guess… why slap just one logo onto a pen when you could put more right?
IF WE DID COME FROM A FISHING VILLAGE, THEN THIS IS AS
AUTHENTIC A SINGAPOREAN TASTE AS YOU CAN GET.
PHOTO CREDIT: WALLBLOG.CO.UK
The list of SG50 items goes on but I will not. If you really want, you can check out more SG50 stuff here, but I have seen enough to last me the next 50 years.